Step 01
Google Business Profile
Claim, verify, fully optimize. Services, geo-tagged photos, NAP consistency locked across the web — the foundation Map Pack ranking sits on.
Local SEO · Built for the Trades
We rank contractors where
We rank contractors where
the jobs get booked.
A specialized SEO partner for electricians, plumbers, HVAC, and home services. Skip the vanity metrics. We build pipelines that actually ring the phone.
+67%
Avg. 90-day lead lift
3-Pack
Map ranking specialists
12+
Trade niches mastered
Electricians
Plumbers
HVAC
Painters
Roofers
Tree Removal
Pest Control
Solar
Cleaning
Remodeling
Inspectors
Wildlife Removal
The Reality
Homeowners aren’t
Homeowners aren’t
flipping phone books.
They’re Googling.
If your business doesn’t show up in the Google Maps 3-Pack the moment someone searches “electrician near me,” you’re invisible — and the competitor who does show up wins the call. Every time.
Claim your free SEO audit01
Search has replaced word-of-mouth.
Even referrals search your business name before they call. If your reviews, photos and listings don’t reinforce credibility instantly, the lead bounces.
02
The Map Pack is the new front page.
Three local results sit above everything else for “near me” queries. Land there and you get the calls. Miss it and you compete with paid ads and aggregators.
03
Paid ads stop working the day you stop paying.
SEO compounds. Every month of work makes the next month cheaper, and the calls don’t disappear when you tighten the budget.
04
Generic agencies don’t understand trades.
“SEO for everyone” is SEO for no one. We only work with home-service contractors — so the playbook is sharpened for how your customers actually search.
In Their Own Words
Watch contractors
Watch contractors
tell it straight.
Two short clips. No marketing-speak. Just owners describing what changed in their pipeline after the engagement.
The full interview
YouTube · Long-form
The 60-second version
YouTube · Short
Featured Case Study · AIO Home Services
How CRO and topical SEO
How CRO and topical SEO
drove +67% qualified leads
in a single quarter.
An asbestos and home-inspection company with stalled growth — and the 90-day rebuild that turned the trend line.
Outcome 01
+67%
Qualified leads month-over-month
Outcome 02
+35%
Organic traffic from “near me” intent
Outcome 03
−25%
Bounce rate after CRO + redesign
The Strategy
- CRO A/B testing across landing pages, sharper trade-specific CTAs, and a quote form rebuilt for one-thumb mobile use.
- Topical Map A deep content cluster on asbestos identification and inspection process — building topical authority Google rewards with stable rankings.
- On-Page Service schema, structured data, internal linking, Core Web Vitals, and a mobile-first redesign.
- Reviews An automated review-request system after every closed inspection — the highest-leverage trust signal a local business can build.
The 67% increase in leads made a huge impact. CRO plus SEO finally gave us a steady flow of qualified clients — and we stopped burning ad spend on traffic that never converted.Owner, AIO Home Services
The Playbook
A six-step framework,
A six-step framework,
built for local intent.
The same system we run for every contractor we onboard. No black-hat shortcuts, no AI-spun blog spam, no vanity reports — just the parts of SEO that move bookings.
Step 02
Local Citations
Yelp, Angi, HomeAdvisor, BBB, and the niche directories that actually move rankings. Duplicate listings cleaned up — they quietly tank visibility.
Step 03
On-Page SEO
Service pages tuned for “near me” intent. Schema markup, internal linking, Core Web Vitals, and a mobile UX a contractor’s customer can actually use.
Step 04
Content & Topical Authority
Articles that answer the questions homeowners actually type — not keyword-stuffed filler. Built into clusters Google reads as expertise.
Step 05
Reviews & Reputation
An automated request system after every job. Owner-style responses to every review — yes, the one-stars too. The single biggest local trust signal.
Step 06
Authority Backlinks
Links from local chambers, realtor partners, and trade communities. The kind that move rankings — never the kind that trigger penalties.
Field Story
A Florida inspector,
See the full story
A Florida inspector,
doubled in ninety days.
A small home-inspection business was running entirely on word-of-mouth. The schedule was patchy, the pipeline thin, and one slow week away from layoffs. Three months into the engagement, the picture changed completely.
↑
Position 8 → Top 3 on Google Maps
Map Pack visibility achieved within 90 days of launch.
↑
+145% organic website traffic
Driven entirely by intent-rich, location-based search.
↑
Bookings doubled
Calendar booked weeks out — without spending a dollar on ads.
The Deliverables
Everything that happens
Everything that happens
inside an engagement.
Transparent scope, no SEO black box. Here’s exactly what we ship.
Pillar 01Audit & Strategy
- Full technical site audit + crawlability report
- Competitor Map Pack analysis (top 5 in your zip)
- Keyword + service-area mapping
- 90-day roadmap with weekly milestones
- Conversion audit on existing landing pages
Pillar 02Google Business Profile
- Full GBP rebuild + verification
- Service categories, attributes, products
- Geo-tagged photo program (monthly uploads)
- Q&A seeding with high-intent queries
- Weekly Google Posts
Pillar 03On-Page & Technical
- Service pages rewritten for “near me” intent
- LocalBusiness + Service schema markup
- Core Web Vitals + mobile UX optimization
- Internal linking architecture
- City + service-area landing pages
Pillar 04Content & Authority
- Topical content clusters (4–8 articles/month)
- FAQ + voice-search optimized pages
- Local citation building + cleanup
- Trade-relevant backlink outreach
- Real photo and case-study assets
Pillar 05Reviews & Reputation
- Automated post-job review requests
- Owner-voice response templates
- Negative review escalation playbook
- Review schema + on-site display widget
- Cross-platform monitoring
Pillar 06Reporting & Calls
- Monthly performance report (real numbers)
- Map Pack rank tracking by service-area
- Call tracking + lead-quality scoring
- 30-min monthly strategy review
- Slack / WhatsApp access during engagement
Why OptimizeKro
Built for trades.
Built for trades.
Not for everyone.
Four reasons home-service owners choose us over the agency that “does SEO for everybody.”
Trades-only focus
Every contractor we onboard. Every campaign we ship. The playbook is specifically tuned to how homeowners search for home services.
Lead-quality, not vanity
We track booked jobs and revenue, not “impressions.” The only metric that matters is whether your phone rings with the right calls.
Direct owner access
You don’t get a junior account manager and a ticket queue. You get the operator who built the strategy, on the channel you actually use.
Zero black-hat
No spun content, no link farms, no shortcuts that get sites de-indexed six months later. Slower, sturdier, and the rankings stay won.
Specialized Practices
One playbook,
One playbook,
tuned per trade.
Different searches, different review patterns, different conversion levers. We adapt the framework to each.
Electrician SEO
- On-Page SEO
- Local SEO
- GMB Optimization
- Authority Backlinks
Plumber SEO
- On-Page SEO
- Local SEO
- Technical SEO
- Backlinks
HVAC SEO
- GMB Optimization
- Backlinks
- On-Site SEO
- Technical SEO
Tree Removal SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- Off-Site SEO
Cleaning Services
- On-Page SEO
- Off-Page SEO
- Local SEO
- Technical SEO
Kitchen Remodeling
- On-Page SEO
- Local SEO
- Content Marketing
- Lead Capture
What To Expect
The first 90 days,
The first 90 days,
week by week.
No vague timelines. Here’s what gets built, when, and how progress shows up in your numbers.
Week 0
Discovery & audit
Full site, GBP, and competitor audit. Strategy session and 90-day roadmap signed off before any work begins.
Weeks 1–2
Foundation
GBP rebuild, citations cleaned, technical fixes shipped, schema deployed. The base every ranking sits on.
Weeks 3–4
Content launch
Service pages rewritten, first cluster of topical articles published, internal linking architecture live.
Month 2
Authority build
Citation expansion, outreach for trade-relevant backlinks, review-system automation goes live.
Month 3+
Compound & refine
Map Pack movement, lead-quality data, ongoing content cadence. Monthly review with the actual numbers.
Frequently Asked
Questions contractors
Questions contractors
ask before signing on.
Direct answers. No jargon dressed up as expertise.
Still have questions? Talk to us01 Does SEO actually generate leads for home services? +
Yes — and it’s some of the highest-intent traffic you can buy. Searches like “electrician near me” or “emergency plumber [city]” come from people ready to hire today. Rank for them and your phone rings. Rank in the Map Pack and it rings consistently.
02 How long until I see real results? +
Most contractors see Map Pack movement within 30–60 days and meaningful lead lifts in 90. Anyone promising you page-one in a week is either lying or about to get your site penalized. SEO is a slow start, then a steep curve.
03 How is this different from running Google Ads? +
Ads turn off the moment you stop paying. SEO compounds — every month of work makes the next month cheaper, and the Map Pack ranking keeps generating calls when budgets tighten. The two work well together; they don’t replace each other.
04 What services do home-improvement contractors actually need? +
Local SEO, on-page optimization, Google Business Profile management, a structured review-generation system, and topical content marketing. Backlinks come last — and only from sources that actually move rankings without triggering penalties.
05 Do you work with multi-location businesses or franchises? +
Yes. We’ve built multi-location SEO programs for franchises and chains across cities — each location ranks independently while sharing brand authority. More on multi-location SEO →
06 What if I’m already working with another agency? +
Most of our clients came from another agency. The free audit will show you exactly what’s working, what’s broken, and whether a switch makes sense. Yours to keep — even if we never work together.
07 Are contracts month-to-month or long-term? +
We typically run a 90-day initial engagement so the framework has time to compound, then move to month-to-month. We don’t lock contractors into long contracts — if the work isn’t producing, you should be free to leave.
Limited Spots This Quarter
Get a free,
Get a free,
no-fluff SEO audit.
We’ll tear down your site, your Google Business Profile, and your top three competitors — and hand you a clear 90-day action plan. Yours to keep, even if we never work together.
30-min call
The audit walkthrough
No commitment
Yours to keep, regardless
Replies in 24h
Direct from the operator
