Managing Special Features in Google My Business
Google My Business (GMB) is an essential tool for businesses looking to manage their online presence and engage with customers. It allows businesses to provide important information, such as hours of operation, contact details, and location. However, Google My Business also offers a feature that allows businesses to highlight special services or accommodations they provide. These special features can help your business stand out and attract a wider audience. In this article, we will walk you through the process of editing and managing special features in GMB.
What Are the Special Features in Google My Business?
Special features in GMB allow you to showcase unique services or accommodations that your business offers. These features can be especially important for businesses that cater to specific needs or demographics, such as:
- Wheelchair accessibility
- LGBTQ+ friendly services
- Online appointments or consultations
- Pet-friendly services
- Business parking availability
- Delivery or takeout services
These special features can help your business appeal to a broader customer base and can be crucial in making your business more inclusive and accessible.
Why Should You Highlight Special Features in Your GMB Profile?
Highlighting special features can provide several benefits to your business:
Managing your special features is easy once you know where to find them in the GMB dashboard. Below are the steps you should follow to edit and manage special features in Google My Business.
Step 1: Log In to Your Google My Business Account
To begin, you’ll need to log in to your Google My Business account. If you don’t have an account, you’ll need to create one. Here’s how you can do that:
- Go to the Google My Business website.
- Click on the “Manage now” button.
- Log in with your Google account credentials.
- Follow the instructions to claim or create your business listing if you haven’t done so already.
- How to Add Business Hours in Google Business Profile?
- How to Add a Secondary Category in Google Business Profile?
- How to Add a Primary Category in Google Business Profile?
- How to Write a Google Business Profile Description?
Step 2: Access Your Business Profile
Once you are logged in, you’ll be taken to your Google My Business dashboard. From here:
- Select the business you want to edit.
- On the left-hand menu, click on “Info” to access your business details.
- Scroll down to the “Special Attributes” section. This is where you can edit and manage your special features.
Step 3: Manage Special Features
In the “Special Attributes” section, you’ll find various options that allow you to highlight the unique services your business offers. Here’s a breakdown of what you can edit:
Wheelchair Accessibility
For businesses that offer wheelchair accessibility, you can mark whether your business is wheelchair accessible. Google allows you to specify whether your establishment is:
- Wheelchair accessible
- Offers wheelchair-accessible parking
- Has wheelchair-accessible entrances
LGBTQ+ Friendly
If your business is LGBTQ+ friendly, you can highlight this by selecting the appropriate option in the GMB dashboard. This will help you attract LGBTQ+ customers who are specifically looking for inclusive businesses.
Online Appointments or Consultations
Businesses that offer the ability to book appointments online can mark this feature. This is especially useful for service-based businesses like medical practices, salons, or consulting services.
Delivery or Takeout Services
For restaurants and other businesses offering delivery or takeout options, you can mark this feature to let customers know they can enjoy your services from the comfort of their homes.
Pet-Friendly
For businesses that are pet-friendly, such as cafes or hotels, you can indicate whether your business allows pets. This feature is useful for attracting pet owners.
Parking Availability
You can also manage special features related to parking, such as whether your business provides:
- Free parking
- Street parking
- On-site parking
Other Features
- Gender-neutral restrooms
- Valet services
- Open 24 hours
Step 4: Save and Update Your Information
What Our Clients Say
Trusted by contractors and local businesses for proven Local SEO Services.
John M. – General Contractor
“These guys transformed my Google Maps ranking. More calls, more local leads, and better visibility!”
Sarah L. – Roofing Business
“Within 3 months, my business went from page 3 to the top 3 listings. Highly recommend their Local SEO service!”
David K. – Plumbing Services
“Affordable and effective SEO. My local service calls doubled in less than 90 days.”
Best Practices for Managing Special Features in Google My Business
To ensure that your special features are effective, here are some best practices to follow:
Special Features Questions
Go to your Business Profile > Edit profile > Attributes section > toggle relevant options > Save.
Some attributes are auto-populated by Google and cannot be directly edited.
Updates appear almost immediately or within minutes, but Google may review certain changes for several hours or days.
Yes — use the “Edit menu” option; Google may generate it via AI and you can review before publishing.
Yes, only relevant attributes for your business type are available, and Google prohibits overly promotional language.
Conclusion
Managing special features in Google Business Profile helps highlight your business’s unique offerings and improve customer engagement. Keep your profile updated, use images, and respond to reviews to maximize visibility and user trust.
Gulfam Qamar is a seasoned Local SEO expert with a proven track record of helping businesses boost their online visibility and dominate local search results. With deep expertise in Google Business Profiles, on-page optimization, and local citation strategies, Gulfam helps brands connect with nearby customers and grow sustainably. When he’s not optimizing websites, he’s sharing actionable SEO tips and insights to empower small businesses in the digital space.
