Examples of Informational Keywords
Informational keywords are used by users who are looking to learn, understand, or find answers to a specific question. These keywords usually appear at the top of the search funnel and are commonly question-based or educational.
“What” Keywords
- what are informational keywords
- what is seo
- what is digital marketing
“How” Keywords
- how to find informational keywords
- how to do keyword research
- how to improve website seo
“Why” Keywords
- why is seo important
- why do keywords matter in seo
- why does keyword research matter
“Best Ways / Tips” Keywords
- best ways to improve seo
- tips for keyword research
- seo tips for beginners
“Examples” Keywords
- examples of informational keywords
- keyword research examples
- seo examples for beginners
“Guide” & “Checklist” Keywords
- seo guide for beginners
- keyword research checklist
- on-page seo guide
Key Characteristics of Informational Keywords
- Mostly question-based (what, how, why)
- Long-tail in nature
- Focused on learning, not buying
- Drive high traffic but lower direct conversions
Example in SEO Context
- what are seo services
- how seo services work
- why seo services are important
- seo services guide
Informational vs Transactional vs Navigational vs Commercial Keywords
Understanding keyword intent is essential for building a strong SEO strategy. Each type targets users at different stages of the search journey.
Informational Keywords
- what is seo
- how to do keyword research
- seo tips for beginners
Best for: Blog posts, guides, FAQs
Transactional Keywords
- buy seo services
- hire seo expert phoenix
- seo services pricing
Best for: Service pages, landing pages
Navigational Keywords
- optimizekro seo agency
- semrush login
- ahrefs pricing page
Best for: Homepage, branded pages
Commercial Keywords
- best seo company phoenix
- top seo agencies
- affordable seo services
Best for: Comparison pages, reviews
| Keyword Type | User Intent | Stage | Content Type |
|---|---|---|---|
| Informational | Learn / Research | Awareness | Blogs, Guides |
| Transactional | Buy / Action | Decision | Landing Pages |
| Navigational | Find Brand | Awareness | Homepage |
| Commercial | Compare | Consideration | Listicles |
Summary
- Informational keywords attract traffic
- Commercial keywords build trust
- Transactional keywords convert users
- Navigational keywords capture branded searches
A balanced strategy using all four keyword types improves rankings, user journey, and overall SEO performance.
How to Find Informational Keywords
Finding informational keywords means identifying questions and learning-based queries your audience is searching for. These keywords help attract top-of-funnel traffic and build authority.
Use Google Search
- Autocomplete suggestions
- People Also Ask (PAA)
- Related searches
Use SEO Tools
- Filter question-based keywords
- Find long-tail keywords
- Analyze search intent
Target Question Keywords
- what
- how
- why
- when / where
Analyze Competitor Content
- Check top blogs
- Extract H2 & H3 headings
- Find content gaps
Use Forums & Communities
- Quora
- Niche forums
Use Google Search Console
- Find existing queries
- Identify informational intent
- Expand into topics
Which Tool is Best for Informational Keywords?
There is no single best tool — the right tool depends on your goal. However, some tools are especially powerful for finding informational (question-based) keywords.
SEMrush (All-in-One)
- Filters keywords by intent
- Shows question-based queries
- Provides volume, difficulty & SERP data
AnswerThePublic
- Generates “what, how, why” queries
- Visual keyword mapping
- Great for blog ideas
Google Keyword Planner
- Real Google data
- Search volume insights
- Keyword ideas
Ahrefs Keywords Explorer
- Huge keyword database
- Keyword difficulty + traffic
- Competitor analysis
Google Autocomplete + PAA
- Real-time search queries
- Discover user intent
- No tools required
Final Recommendation
- Beginner: Google Keyword Planner + Google Search
- Content / Blogs: AnswerThePublic
- Advanced SEO: SEMrush or Ahrefs
- Fast Wins: Google Autocomplete + PAA
Informational Keywords FAQs
Informational keywords are search terms used by users looking for answers, knowledge, or guidance rather than making a purchase.
They help attract top-of-funnel traffic by answering user questions and building authority.
Informational keywords focus on learning, while high-intent keywords target users ready to take action or buy.
Because they target users who are closer to making a decision or purchase.
You can use tools like Google, SEMrush, or Ahrefs to discover question-based and long-tail queries.
They provide data on search volume, competition, keyword difficulty, and user intent.
It helps identify what users are searching for and guides content creation and optimization.
Analyze search queries, FAQs, and competitor content to discover common user questions.
It includes data like search volume, trends, competition, and user intent behind keywords.
You can use Google Keyword Planner, Search Console, and autocomplete suggestions.
It provides search volume, keyword ideas, competition level, and bid estimates.
Use SEO tools and analyze user queries to identify keywords focused on providing answers.
It refers to searches where users want to learn something or find information.
They help create valuable content that attracts and engages users early in the buying journey.
Keywords help search engines understand content and match it with user queries.
Gulfam Qamar is a seasoned Local SEO expert with a proven track record of helping businesses boost their online visibility and dominate local search results. With deep expertise in Google Business Profiles, on-page optimization, and local citation strategies, Gulfam helps brands connect with nearby customers and grow sustainably. When he’s not optimizing websites, he’s sharing actionable SEO tips and insights to empower small businesses in the digital space.
